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How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
Equativ (Smart Ad Server) is an ad server and natively integrated SSP. To learn more about Equativ( Smart Adserver) and their Identity support please visit their help content at https://help.…
updated
9 mths ago
215
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
updated
9 mths ago
306
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
updated
10 mths ago
291
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
updated
2 mths ago
329
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
updated
1 yr ago
294
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
updated
1 yr ago
308
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
updated
1 yr ago
367
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Categories
Case Studies & Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
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Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
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Home
Case Studies & Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
View all topics
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