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LT.js Basic Implementation
OVERVIEW The following provides information on how to implement Lightning Tag in its basic form, and assumes you have already completed the required pre-implementation setup.…
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LT.js Detailed Reference Guide
OVERVIEW This page provides reference details for all available Lotame Lightning Tag functionality. It assumes you have already completed the pre-requisites and steps in the basic implementation on…
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LT.js Data Collection Guide
OVERVIEW Data collection with Lightning Tag can be facilitated in multiple ways: Execution of data collection rules set up in conjunction with Lotame’s Technical Support Team Client supplied data via…
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Server to Server Technical Specs - Outbound from Spherical - Batch File Processing
OVERVIEW This article contains the technical specifications for receiving data from the Spherical platform using supported file transfer mechanisms. AWS S3 Transfer Lotame supports delivering files…
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LT.js Google Ad Manager Guide
OVERVIEW Learn the best practices for incorporating Lightning Tag with Google Ad Manager, enabling you to push audiences, Panorama ID and Profiles IDs to Google.…
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Admin Services API
OVERVIEW Lotame's Spherical platform is primarily accessed through the user interface of our web application. Users can manage first party data, build audience segments,…
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LT.js Pre-Implementation Setup
OVERVIEW Learn the required steps to set up your Spherical account for deploying Lightning Tag. Before deploying the Lotame Lightning Tag on your site, you must establish the following settings…
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User ID Syncing with Sync.js - Developer Guide
OVERVIEW This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
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LT.js Implementation FAQs
OVERVIEW Gain a deeper understanding of Lightning tag and how it works through these common questions and answers. Why don't I see audiences being sent to my ad-serving solution?…
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Use Case: Sending Behaviors to Spherical
OVERVIEW Deliver a file with your data, containing userIDs and behaviors (segments), to ingest data into the Spherical platform account. This process will create behaviors on the Spherical platform.…
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LT.js Post-Implementation Validation
OVERVIEW Once you’ve implemented Lightning Tag, it is important to confirm the implementation is correct and the tag is firing completely. In this article,…
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Overview
OVERVIEW This article contains a comprehensive overview of the batch method to deliver data to Spherical, Lotame's platform, including the mechanisms, file types, and specifications for file formats.…
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Data File Specifications
Data File Specifications Regardless of the choices made on transfer type and file type above, Lotame requires three files each day for us to process your segments into the Spherical platform…
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Supported File Transfer Mechanisms
Supported File Transfer Mechanisms For batch file processing, the Spherical platform supports three file transfer options for our clients: AWS S3 buckets, Google Cloud Storage, and sFTP transfers.…
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Supported ID Types
Supported ID types to be passed in the idtype field in the Data Membership file are as follows. Universal IDs IDType Description PANO Lotame Panorama ID ™ Declared IDs IDType Description EMAIL…
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Use Case: Lotame Data Exchange
OVERVIEW This article describes the operational process for a Lotame Data Exchange partner to send an inbound batch file of data into Lotame for ingestion and processing.…
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Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)
OVERVIEW Google Secure Signals (Secure Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad Manager.…
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How To Test For the Lotame Prebid User ID Module
OVERVIEW These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see…
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Lotame Panorama ID User ID Module for Prebid
OVERVIEW This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
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Prebid and the User ID Module
OVERVIEW This articles describes Prebid and the User ID Module and details adaptors and modules, optional features allowing custom functionality into the core prebid frameworks.…
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User ID Syncing with Sync.js - Detailed Reference Guide
OVERVIEW This page provides reference details for all available Lotame Sync.js Tag functionality. If you need further assistance, please get in touch with Lotame by submitting a Support ticket form…
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Build Prebid From Source to Include The Lotame Panorama User ID Module
OVERVIEW Building the prebid.js library with your choice of adaptors and modules is the best option for publishers looking to have the most direct control over the code running on their sites for…
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How to Implement the Lotame User ID Module in Pubmatic
OVERVIEW PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. Details on implementing the Lotame Uuser ID Module in Pubmatic are detailed below.…
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How to Implement the Lotame User ID Module in Magnite
OVERVIEW Magnite is a leading independent sell-side ad platform. Details on implementing the Lotame Uuser ID Module in Magnite are detailed below. Magnite’s Prebid-as-a-service solution makes it easy…
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Use Case: ID Mapping
OVERVIEW Send a mapping file server-side to allow for mapping your TPID to a Lotame ID (PID, MAIDs (IDFA, GAID), CTV IDs (RIDA, TVOS, etc)). This allows Spherical to connect their userIDs to your…
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