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Lotame Lightning Tag
Overview The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Lotame Platform operations on your webpages. This all-in-one solution performs both data collection and audience…
3 wk ago
2,559
Lotame Lightning Tag
Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
3 wk ago
2,169
Lotame Lightning Tag
Detailed Reference Guide
This page provides reference details for all available Lotame Lightning Tag functionality. If you need any other assistance, please reach out to Lotame by emailing support@lotame.com .…
8 days ago
2,132
Lotame Lightning Tag
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
3 wk ago
1,956
Lotame Lightning Tag
Google Ad Manager Guide
Overview This document has the best practice for integrating the Lotame Lightning Tag with Google Ad Manager (formerly known as DoubleClick for Publishers).…
8 days ago
1,371
Lotame Lightning Tag
Pre-Implementation Setup
Before deploying the Lotame Lightning Tag on your site, you must establish the following settings within the Lotame Platform: Profile Extraction: Audience Owner Client - The client id for which to…
3 wk ago
1,049
Lotame Lightning Tag
Server to Server Technical Specs - Inbound to Lotame - Batch File Processing
Overview This document describes Lotame’s server-to-server specs for delivering data to the Lotame platform in batch. The standard use-case is to send behavioral data tied to select userIDs into the…
8 days ago
738
1
File Transfer Specification
User Consent Guide
Passing Consent Signals Into Lotame For clients that utilize Lotame's Consent Management tools, consent signals can be passed directly into Lightning Tag.…
3 wk ago
658
Lotame Lightning Tag
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
1 yr ago
559
Lotame Lightning Tag
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
8 mths ago
478
Lotame Lightning Tag
Sync.js Developer Reference Guide
Overview This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
8 days ago
476
1
Lotame Sync.js Tag
Server to Server Technical Specs - Outbound from Lotame - Batch File Processing
Supported File Transfer Mechanisms AWS S3 Transfer Lotame can deliver files to the client's AWS s3 bucket. Lotame requires the following to support this method. AWS Secret Key.…
8 days ago
313
1
File Transfer Specification
Server to Server Technical Specs - Outbound from Lotame - Real-Time API
A common industry practice to activate audience data in real-time is through pixel drops on a user's browser. However, potential restrictions on the number of pixels fired and possible network…
8 days ago
135
1
File Transfer Specification
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