How to enable Javascript

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Lotame Lightning Tag
Overview The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Lotame Platform operations on your webpages. This all-in-one solution performs both data collection and audience…
- 10 mths ago
- 3,440
- Data Collection with Lightning Tag
Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
- 8 mths ago
- 3,275
- Data Collection with Lightning Tag
Detailed Reference Guide
This page provides reference details for all available Lotame Lightning Tag functionality. If you need any other assistance, please reach out to Lotame by submitting a Support ticket form through…
- 8 mths ago
- 3,090
- 1
- Data Collection with Lightning Tag
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
- 3 mths ago
- 2,859
- Data Collection with Lightning Tag
Google Ad Manager Guide
Overview This document has the best practice for integrating the Lotame Lightning Tag with Google Ad Manager (formerly known as DoubleClick for Publishers).…
- 8 mths ago
- 1,894
- Data Collection with Lightning Tag
Server to Server Technical Specs - Inbound to Lotame - Batch File Processing
Overview This document describes Lotame’s server-to-server specs for delivering data to the Lotame platform in batch. The standard use-case is to send behavioral data tied to select userIDs into the…
- 4 mths ago
- 1,856
- 1
- Data Transfer Specifications
Pre-Implementation Setup
Before deploying the Lotame Lightning Tag on your site, you must establish the following settings within the Lotame Platform: Profile Extraction: Audience Owner Client - The client id for which to…
- 8 mths ago
- 1,441
- Data Collection with Lightning Tag
Admin Services API
Overview: Services REST API The Lotame platform is primarily accessed through the user interface of our web application. Users can manage first party data, build audience segments,…
- 8 mths ago
- 987
- Administrative API
User Consent Guide
Passing Consent Signals Into Lotame For clients that utilize Lotame's Consent Management tools, consent signals can be passed directly into Lightning Tag.…
- 8 mths ago
- 946
- Data Collection with Lightning Tag
Sync.js Developer Reference Guide
Overview This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
- 2 mths ago
- 868
- 1
- User ID Syncing
Server to Server Technical Specs - Outbound from Lotame - Batch File Processing
Supported File Transfer Mechanisms AWS S3 Transfer Lotame can deliver files to the client's AWS s3 bucket. Lotame requires the following to support this method. AWS Secret Key.…
- 9 mths ago
- 857
- 1
- Data Transfer Specifications
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- 3 wk ago
- 838
- Data Collection with Lightning Tag
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
- 8 mths ago
- 657
- Data Collection with Lightning Tag
The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
- 4 mths ago
- 210
- Lotame Panorama ID—Prebid and Google ESP
Single Sign On Quickstart Implementation Guide
Getting Started To enable Single Sign On (SSO) with the Lotame platform, you will need the following: Your Identity Provider's connection information at minimum:…
- 1 yr ago
- 149
- Single Sign-On (SSO)
Adding Panorama ID to Google ESP (Encrypted Signals from Publishers)
What is Google ESP? Google ESP (Encrypted Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad Manager.…
- 1 mth ago
- 134
- Lotame Panorama ID—Prebid and Google ESP
How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
- 1 mth ago
- 129
- Lotame Panorama ID—Prebid and Google ESP
How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
- 5 mths ago
- 120
- Lotame Panorama ID—Prebid and Google ESP
What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
- 4 mths ago
- 117
- Lotame Panorama ID—Prebid and Google ESP
SSO FAQs
Does enabling SSO impact existing user accounts? In short, no. For existing users, the only thing that is changing is where they login. The underlying account at Lotame is not changed.…
- 2 mths ago
- 104
- Single Sign-On (SSO)
Single Sign On Detailed Documentation
The below document details all the functionality of each screen of the SSO configuration. Account Settings On the SSO Account Settings page, there are 3 distinct areas of functionality.…
- 1 yr ago
- 101
- Single Sign-On (SSO)
How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
- 1 mth ago
- 96
- Lotame Panorama ID—Prebid and Google ESP
How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
- 5 mths ago
- 78
- Lotame Panorama ID—Prebid and Google ESP
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
- 8 mths ago
- 63
- First-Party Data Scale / Identity
Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model
One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience…
- 6 mths ago
- 59
- Data Enrichment for Prospecting

1 2 3 Next

All topics

Lotame Lightning Tag

Basic Lightning Tag Implementation

Detailed Reference Guide

Data Collection Guide

Google Ad Manager Guide

Server to Server Technical Specs - Inbound to Lotame - Batch File Processing

Pre-Implementation Setup

Admin Services API

User Consent Guide

Sync.js Developer Reference Guide

Server to Server Technical Specs - Outbound from Lotame - Batch File Processing

FAQs

Post-Implementation Validation

The Lotame Panorama ID User ID Module for Prebid—Overview

Single Sign On Quickstart Implementation Guide

Adding Panorama ID to Google ESP (Encrypted Signals from Publishers)

How To Test For the Lotame Prebid User ID Module

How to Build Prebid From Source to Include The Lotame Panorama User ID Module

What is Prebid and the User ID Module

SSO FAQs

Single Sign On Detailed Documentation

How to Implement the Lotame User ID Module in Magnite

How to Implement the Lotame User ID Module in Pubmatic

Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag

Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model

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