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Sync.js Developer Reference Guide
Overview This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
- 2 mths ago
- 868
- 1
- User ID Syncing
Server to Server Technical Specs - Inbound to Lotame - Batch File Processing
Overview This document describes Lotame’s server-to-server specs for delivering data to the Lotame platform in batch. The standard use-case is to send behavioral data tied to select userIDs into the…
- 4 mths ago
- 1,856
- 1
- Data Transfer Specifications
Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands
This India-based agency and its healthcare client believe advertising can save lives by using Lotame's Data Marketplace to reach precisely the right audience with a life-changing message.…
- 8 mths ago
- 26
- 1
- Data Enrichment to Increase Scale
Detailed Reference Guide
This page provides reference details for all available Lotame Lightning Tag functionality. If you need any other assistance, please reach out to Lotame by submitting a Support ticket form through…
- 8 mths ago
- 3,090
- 1
- Data Collection with Lightning Tag
Server to Server Technical Specs - Outbound from Lotame - Batch File Processing
Supported File Transfer Mechanisms AWS S3 Transfer Lotame can deliver files to the client's AWS s3 bucket. Lotame requires the following to support this method. AWS Secret Key.…
- 9 mths ago
- 857
- 1
- Data Transfer Specifications
How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
Equativ ( Smart Ad Server ) is an ad server and natively integrated SSP. To learn more about Equativ( Smart Adserver) and their Identity support please visit their help content at https://help.…
- 2 wk ago
- 56
- Lotame Panorama ID—Prebid and Google ESP
Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to preserve data…
- 2 wk ago
- 7
- 1st Party Data Scale / Identity
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- 3 wk ago
- 838
- Data Collection with Lightning Tag
How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
- 1 mth ago
- 129
- Lotame Panorama ID—Prebid and Google ESP
How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
- 1 mth ago
- 96
- Lotame Panorama ID—Prebid and Google ESP
Adding Panorama ID to Google ESP (Encrypted Signals from Publishers)
What is Google ESP? Google ESP (Encrypted Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad Manager.…
- 1 mth ago
- 134
- Lotame Panorama ID—Prebid and Google ESP
SSO FAQs
Does enabling SSO impact existing user accounts? In short, no. For existing users, the only thing that is changing is where they login. The underlying account at Lotame is not changed.…
- 2 mths ago
- 104
- Single Sign-On (SSO)
Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness
Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.…
- 3 mths ago
- 34
- 1st Party Data Scale / Identity
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
- 3 mths ago
- 2,859
- Data Collection with Lightning Tag
Case Study: OMD Dominicana - Lotame Tech Solutions Drive 5X Increase in Leads
OMD Dominicana uses Lotame’s Audience Management solution to engage prospects for regional bank. The agency's banking client sought new prospects for its personal loan product in the first quarter…
- 3 mths ago
- 21
- Analytics: Campaign Planning
The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
- 4 mths ago
- 210
- Lotame Panorama ID—Prebid and Google ESP
What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
- 4 mths ago
- 117
- Lotame Panorama ID—Prebid and Google ESP
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
- 5 mths ago
- 18
- First-Party Data Scale / Identity
How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
- 5 mths ago
- 78
- Lotame Panorama ID—Prebid and Google ESP
How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
- 5 mths ago
- 120
- Lotame Panorama ID—Prebid and Google ESP
Instructions for SSPs Adopting the Panorma ID in the Bidstream
SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
- 5 mths ago
- 29
- Lotame Panorama ID—Prebid and Google ESP
Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers
One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.…
- 6 mths ago
- 6
- Acquire New Customers
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
- 6 mths ago
- 35
- First-Party Data Scale / Identity
Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame
One of Mudah's QSR clients used Lotame's Audience Management solution to drive brand awareness and attract new customers by showcasing its gourmet restaurants across Mudah properties.…
- 6 mths ago
- 22
- Acquire New Customers
Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model
One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience…
- 6 mths ago
- 59
- Data Enrichment for Prospecting

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All topics

Sync.js Developer Reference Guide

Server to Server Technical Specs - Inbound to Lotame - Batch File Processing

Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands

Detailed Reference Guide

Server to Server Technical Specs - Outbound from Lotame - Batch File Processing

How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)

Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future

FAQs

How To Test For the Lotame Prebid User ID Module

How to Implement the Lotame User ID Module in Magnite

Adding Panorama ID to Google ESP (Encrypted Signals from Publishers)

SSO FAQs

Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness

Data Collection Guide

Case Study: OMD Dominicana - Lotame Tech Solutions Drive 5X Increase in Leads

The Lotame Panorama ID User ID Module for Prebid—Overview

What is Prebid and the User ID Module

Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability

How to Implement the Lotame User ID Module in Pubmatic

How to Build Prebid From Source to Include The Lotame Panorama User ID Module

Instructions for SSPs Adopting the Panorma ID in the Bidstream

Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers

Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit

Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame

Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model

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