User ID Syncing with Sync.js - Active Consent Guide

OVERVIEW

Lotame’s Active Consent allows clients to communicate whether user consent was obtained by passing an active consent flag directly into Sync.js. This article will document the implementation of Active Consent into Spherical through Sync.js.

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Important:

• Lotame Active Consent is currently not supported in the EMEA region, so TCF 2.2 must be used there. 
• Lotame is NOT a CMP
  • Lotame is not a system of record for consent and does not obtain consent from users or store consent for use as evidence whether a client obtained lawful consent from a user. 
  • Lotame Active Consent is a tool to instruct Lotame on when to collect and process data or not. 

Passing Active Consent Signals Into Lotame

Active consent can be easily passed directly into Sync.js. Use this feature to inform Lotame whether you have user consent to collect data for the current user. 

window.lotame_sync_<lotameClientId>.cmd.push(function() {
  window.lotame_sync_<lotameClientId>.setUserConsent({
    "lotameConsent": <true|false>
  });
});

Important: If lotameConsent is any value other than true (i.e. false, blank, null, etc), Sync.js will NOT execute in browser or make any calls to Lotame’s servers.