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Analytics: Campaign Planning
Analytics: Sales Enablement
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Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to preserve data…
2 wk ago
7
1st Party Data Scale / Identity
Adding Panorama ID to Google ESP (Encrypted Signals from Publishers)
What is Google ESP? Google ESP (Encrypted Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad Manager.…
1 mth ago
134
Lotame Panorama ID—Prebid and Google ESP
Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness
Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.…
3 mths ago
34
1st Party Data Scale / Identity
How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
1 mth ago
129
Lotame Panorama ID—Prebid and Google ESP
Instructions for SSPs Adopting the Panorma ID in the Bidstream
SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
5 mths ago
29
Lotame Panorama ID—Prebid and Google ESP
Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers
One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.…
6 mths ago
6
Acquire New Customers
How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
Equativ ( Smart Ad Server ) is an ad server and natively integrated SSP. To learn more about Equativ( Smart Adserver) and their Identity support please visit their help content at https://help.…
2 wk ago
56
Lotame Panorama ID—Prebid and Google ESP
How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
5 mths ago
78
Lotame Panorama ID—Prebid and Google ESP
How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
1 mth ago
96
Lotame Panorama ID—Prebid and Google ESP
How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
5 mths ago
120
Lotame Panorama ID—Prebid and Google ESP
What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
4 mths ago
117
Lotame Panorama ID—Prebid and Google ESP
The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
4 mths ago
210
Lotame Panorama ID—Prebid and Google ESP
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
5 mths ago
18
First-Party Data Scale / Identity
Case Study: Networld - Ask for What You Want from Tech - And Get It
Networld can now easily package and sell their audience data through Lotame's Data Marketplace on LDX and other private exchanges, spending only 15 minutes a day on audience management.…
11 mths ago
18
Collect and Monetize First-Party-Data
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph,…
6 mths ago
44
First-Party Data Scale / Identity
Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Cartographer Identity Graph
Through Lotame's Audience Management solution, creative media agency Empower turned on Cartographer Identity Graph for retail clients to increase freshness,…
6 mths ago
47
1st Party Data Scale / Identity
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
6 mths ago
35
First-Party Data Scale / Identity
Case Study: VIA Rail and CBC/Radio Canada Marry a Love of Data Solutions and Local Connections to Increase Train Travel Consideration
For its upcoming “Love the Way” campaign, VIA Rail used Lotame's Audience Management solution to increase train travel consideration by driving qualified visitors to their website through display…
11 mths ago
11
Analytics: Campaign Planning
Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame
One of Mudah's QSR clients used Lotame's Audience Management solution to drive brand awareness and attract new customers by showcasing its gourmet restaurants across Mudah properties.…
6 mths ago
22
Acquire New Customers
Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands
This India-based agency and its healthcare client believe advertising can save lives by using Lotame's Data Marketplace to reach precisely the right audience with a life-changing message.…
8 mths ago
26
1
Data Enrichment to Increase Scale
Case Study: Scientific Publisher Users APIs to Automate Data Collection and Organization, Saves roughly 14 full days of Manual Work
A popular scientific publisher with a plethora of very detailed content and millions of active users around the world uses Lotame's Audience Management solution to collect dozens of keywords related…
11 mths ago
15
Analytics: Sales Enablement
Case Study: Health & Lifestyle Publisher Sees 800X ROI with Lotame
A health & lifestyle publisher uses Lotame's Audience Management solution to collect data and increase their sellable inventory. This company was in a very admirable situation:…
11 mths ago
25
Monetize Inventory
Case Study: MG Cars UK Increases Sales 82% with Personalised Programmatic Video Ads
TMWI uses Lotame's Audience Management solution to drive sales and increase market share in the UK for their partner, MG Cars. TWMI, in partnership with Lotame,…
11 mths ago
14
Acquire New Customers
Case Study: CPG Brand Users Lotame Precision Demographic Audiences for Demographic Targeting and Exceeds the Industry On-Target Benchmark
A major CPG brand was frustrated with the performance of demographic data against their benchmarks and used Lotame's Data Marketplace solution to rectify the problem.…
11 mths ago
14
Data Enrichment to Increase Scale
Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads
The bank used Lotame's Audience Management solution to drive qualified leads for its credit card in the Malaysian market. The client saw a spike in online shopping during the global pandemic,…
8 mths ago
15
Data Enrichment for Prospecting
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Categories
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid and Google ESP
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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Home
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid and Google ESP
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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