Supported ID Types
Supported ID types to be passed in the idtype field in the Data Membership file are as follows.
Universal IDs | |
IDType | Description |
PANO | Lotame Panorama ID ™ |
Declared IDs | |
IDType | Description |
Plain-Text Email (ex: email@test.com) NOTE: Plain-text email support is in beta. |
|
EMAIL_SHA256 | Email address SHA-256 encrypted (Note - lowercase and remove whitespace before hashing) (ex: 79c7558b8890ef49f29a022b7704edeeafa4af9bd90f1771e87dbf5db7ce1f03) |
Note: Emails and SHA256 Emails must be submitted to a Lotame-owned AWS S3 bucket. | |
Web IDs | |
IDType | Description |
PID | Lotame Profile IDs |
TPID | Third Party IDs NOTE: TPIDs are client-specific and require Lotame approval and implementation before use. |
Mobile IDs | |
IDType | Description |
IDFA | Apple Identifier for Advertising |
GAID | Google Advertising ID |
Connected TV (CTV) IDs | |
IDType | Description |
RIDA | Roku TV and Streaming Devices |
TVOS | Apple TV |
CHRM | Android TV / Google Chromecast Devices |
AFAI | Amazon Fire Stick / TV Devices |
SMSG | Samsung TVs |
MSAI | Microsoft Advertiser ID |
SONY | Sony TV |
LGTV | LG TV |
FTCH | Fetch TV |
UUID | Generic CTV ID. Use this type if the CTV ID manufacturer does not match the above types. |
Customer IDs | |
Spherical also supports sending in customer-specific ID types. Please work with your Lotame Account Manager to learn more about this and whether it is right for your implementation. |
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Categories
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- Inbound to Spherical
- Overview
- Use Case: ID Mapping
- Use Case: Sending Behaviors to Spherical
- Use Case: Sending Sightings Data Only
- Use Case: Lotame Data Exchange
- Supported File Transfer Mechanisms
- Supported ID Types
- How to Create and Share Public SSH Keys
- Onboarding Beta - File Specifications
- Onboarding Beta - Manually Uploading Data Files to Lotame S3
- Outbound from Spherical
- Inbound to Spherical
- Data Collection with Lightning Tag
- Administrative API
- User ID Syncing
- Single Sign-On (SSO)
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
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