Supported ID Types

Supported ID types to be passed in the idtype field in the Data Membership file are as follows.

Universal IDs
IDType Description
PANO Lotame Panorama ID ™
Declared IDs
IDType Description
EMAIL Plain-Text Email (ex: email@test.com)
EMAIL_SHA256 Email address SHA-256 encrypted
(ex: 79c7558b8890ef49f29a022b7704edeeafa4af9bd90f1771e87dbf5db7ce1f03)
Note: Emails and SHA256 Emails must be submitted to a Lotame-owned AWS S3 bucket.
Web IDs
IDType Description
PID Lotame Profile IDs
TPID Third Party IDs
Mobile IDs
IDType Description
IDFA Apple Identifier for Advertising
GAID Google Advertising ID
Connected TV (CTV) IDs
IDType Description
RIDA Roku TV and Streaming Devices
TVOS Apple TV
CHRM Android TV / Google Chromecast Devices
AFAI Amazon Fire Stick / TV Devices
SMSG Samsung TVs
MSAI Microsoft Advertiser ID
SONY Sony TV
LGTV LG TV
FTCH Fetch TV
UUID Generic CTV ID. Use this type if the CTV ID manufacturer does not match the above types.
Customer IDs
Spherical also supports sending in customer-specific ID types. Please work with your Lotame Account Manager to learn more about this and whether it is right for your implementation.