Supported ID Types

Supported ID types to be passed in the idtype field in the Data Membership file are as follows.

Universal IDs
IDType	Description
PANO	Lotame Panorama ID ™
Declared IDs
IDType	Description
EMAIL	Plain-Text Email (ex: email@test.com) NOTE: Plain-text email support is in beta.
EMAIL_SHA256	Email address SHA-256 encrypted (Note - lowercase and remove whitespace before hashing)  (ex: 79c7558b8890ef49f29a022b7704edeeafa4af9bd90f1771e87dbf5db7ce1f03)
Note: Emails and SHA256 Emails must be submitted to a Lotame-owned AWS S3 bucket.
Web IDs
IDType	Description
PID	Lotame Profile IDs
TPID	Third Party IDs NOTE: TPIDs are client-specific and require Lotame approval and implementation before use.
Mobile IDs
IDType	Description
IDFA	Apple Identifier for Advertising
GAID	Google Advertising ID
Connected TV (CTV) IDs
IDType	Description
RIDA	Roku TV and Streaming Devices
TVOS	Apple TV
CHRM	Android TV / Google Chromecast Devices
AFAI	Amazon Fire Stick / TV Devices
SMSG	Samsung TVs
MSAI	Microsoft Advertiser ID
SONY	Sony TV
LGTV	LG TV
FTCH	Fetch TV
UUID	Generic CTV ID. Use this type if the CTV ID manufacturer does not match the above types.
Customer IDs
Spherical also supports sending in customer-specific ID types. Please work with your Lotame Account Manager to learn more about this and whether it is right for your implementation.