Use Case: Sending Behaviors to Spherical

OVERVIEW

Deliver a file with your data, containing userIDs and behaviors (segments), to ingest data into the Spherical platform account. This process will create behaviors on the Spherical platform. 

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Below is the description of the details needed for the segmentmembership.json.gz file to successfully transmit behaviors to Spherical. Combine this with the Transfer Mechanisms and File specifications pages to complete the integration.

When sending behaviors to Spherical, Lotame supports the below fields to pass the appropriate information to the userID you pass.

File Specification

Core JSON Object

Key	Data Type	Required?	Description
userid	String	Yes	The id of the user. Note:  - A userID should only appear once (one row) in a given file - IDs must only contain alphanumeric characters.
idtype	String	Yes	Allows Spherical to identify the ID type of the userid (PID, IDFA, RIDA, etc) Refer to the User ID Type section for the complete list of supported ID types. Note The idtype value is case-insensitive.
segments	Array of Objects	Yes	Behaviors that you want to associate with the userid. You can pass sighting recency by passing a time stamp inside the object if needed. Refer to the below “Segment Object Details” table to pass these values. Note: You can specify the recency of the behavior by including a timestamp inside the object.
consent	Boolean	Yes, unless tcfconsent key is passed	Instructs Lotame as to whether you have obtained consent for the user/record.  - true = yes, consent has been provided - false = no, consent has not be provided Note:  - If blank, false, or set to anything other than true, Lotame will skip the user record.   - Alternatively, you can use the tcfconsent key for EMEA users.
tcfconsent	String	Yes, unless consent key is passed	For EMEA users, you can provide the TCF consent string that was obtained along with the collected data included in the record Note:  - If blank or Lotame’s vender ID (95) does not have proper consent, Lotame will ignore the user record - Alternatively, you can use the consent key
ips	array of ip objects	No	The sightings data for the userID. See the below table for ips object details
remove	String	No	Segments to remove from the userid. It is specifically applicable when sending delta files daily.

Segment Object Details

Key	Data Type	Required?	Description
name	String	Yes	Behavior that you want to associate with the userid. It is preferred segments are alphanumeric with no special characters.
timestamp	Integer	No	The epoch timestamp in which the segment was attributed to the profile. Must be in UTC seconds.

IPs Object Details

Key	Data Type	Required?	Description
ip	String	Yes	IP4 address. (IPv6 not currently supported)
timestamps	Array of Strings	Yes	The epoch timestamp in which the segment was attributed to the profile. Must be in UTC seconds.

Examples

Example: Passing in Behaviors Only:

{"userid":"e1ec57335975afb3eb81c898d09cf9b9","idtype":"PID","segments": ["1","2","arts & music"],"consent":true}
{"userid":"e480a48a23eb8c6b82401048c3456945a7020ad0470402219bcec770d43b406e","idtype":"PANO","segments": ["rockmusic"],"consent":true}
{"userid":"1a2fbcab-13b1-4350-be7f-fd21d0924f4b","idtype":"IDFA","segments":["rockmusic"],"consent":true}
{"userid":"johndoe@test.com","idtype":"EMAIL","segments":["football","sports"],"tcfconsent":"CPS0IbiPS0IbiABAMBFRACCsAKgAAAPAAIYgAvwAwAAgAEAC-AAxEAA"}
{"userid":"79c7558b8890ef49f29a022b7704edeeafa4af9bd90f1771e87dbf5db7ce1f03","idtype":"EMAIL_SHA256","segments":["lkj899","ert345"],"consent":true}

Example: Adding Recency to a Behavior:

{"userid":"e1ec57335975afb3eb81c898d09cf9b9","idtype":"PID","segments":[{"name":"rockmusic","timestamp":1614274012},{"name":"jazz","timestamp":1614014782}],"consent":true}

Example: Adding Sightings information to a Behavior:

{"userid":"e1ec57335975afb3eb81c898d09cf9b9","idtype":"PID","segments":["rockmusic","jazz"],"ips":[{"ip":"10.255.255.182","timestamps":["1533149952","1533150020"]},{"ip":"10.255.100.222","timestamps":["1533140052"]}],"consent":true}

Example: Remove Behavior from a UserID:

{"userid":"e1ec57335975afb3eb81c898d09cf9b9","idtype":"PID","segments": ["1","2","arts & music"],"remove": ["rock music"],"consent":true}

Example: Kitchen Sink of all above as we support all options in the same file:

{"userid":"e1ec57335975afb3eb81c898d09cf9b9","idtype":"PID","segments": ["1","2","arts & music"],"consent":true}
{"userid":"e480a48a23eb8c6b82401048c3456945a7020ad0470402219bcec770d43b406e","idtype":"PANO","segments": ["rockmusic"],"consent":true}
{"userid":"mattsmitch22@test.com","idtype":"EMAIL","segments":["rockmusic"],"tcfconsent":"CPS0IbiPS0IbiABAMBFRACCsAKgAAAPAAIYgAvwAwAAgAEAC-AAxEAA"}
{"userid":"79c7558b8890ef49f29a022b7704edeeafa4af9bd90f1771e87dbf5db7ce1f03","idtype":"EMAIL_SHA256","segments":["lkj899","ert345"],"consent":true}
{"userid":"2v2ab-13b1-4350-be7f-fd21d0p2b","idtype":"GAID","segments":["football","sports"],"consent":true}
{"userid":"e1ec57335975afb3eb81c898d09cf9b9","idtype":"PID","segments":[{"name":"rockmusic","timestamp":1614274012},{"name":"jazz","timestamp":1614014782}],"ips":[{"ip":"10.255.255.182","timestamps":["1533149952","1533150020"]},{"ip":"10.255.100.222","timestamps":["1533140052"]}],"consent":true}