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TCF 2.0
Lotame enforces a Strict Consent policy for the EEU region for ALL clients (platform, data providers, sync channels, etc). This enforcement is only on requests coming in client-side.…
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Sync.js Detailed Reference Guide
OVERVIEW This page provides reference details for all available Lotame Sync.js Tag functionality. If you need further assistance, please get in touch with Lotame by submitting a Support ticket form…
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Enabling Lotame Panorama ID™ via Amazon Publisher Services Connections Marketplace (CxM)
Identity is essential in today’s digital advertising ecosystem. Lotame Panorama ID is now available to publishers via Amazon’s Connections Marketplace.…
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Google ESP/SS (Secure Signals) Activation for Bidders
This article is specifically for bidders For publishers please view this article The Lotame Panorama ID is now available to read out of the Google Ad Manager service,…
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Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email
Identity solution achieves ~34% lift in reach across Safari / Firefox in publisher direct campaigns. Creative agency Marcus Thomas thrives on the impossible.…
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Server to Server Technical Specs - Inbound to Spherical - Batch File Processing
OVERVIEW This article contains a comprehensive overview of the batch method to deliver data to Spherical, including the mechanisms, the file types, and specifications for those file formats.…
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Case Study: Banana Boat Future Proofs Data Targeting & Scale in Cookieless World
Industry-wide collaboration proves cookieless targeting works today. Sunscreen brand, Banana Boat, relied on programmatic audience targeting to reach its audience at scale and with precision across…
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LT.js Pre-Implementation Setup
OVERVIEW Learn the required steps to set up your Spherical account for deploying Lightning Tag. Before deploying the Lotame Lightning Tag on your site, you must establish the following settings…
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LT.js Detailed Reference Guide
OVERVIEW This page provides reference details for all available Lotame Lightning Tag functionality. It assumes you have already completed the pre-requisites and steps in the basic implementation on…
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Case Study: Lotame Tech Solutions Drive 5X Increase in Leads
OMD Dominicana uses Lotame's Audience Optimizer solution to model prospects for regional bank. OMD Dominicana’s banking client sought new prospects for its personal loan product in the first quarter…
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Case Study: Scientific Publisher Uses APIs to Automate Data Collection and Organization, Saves roughly 14 full days of Manual Work
A popular scientific publisher with a plethora of very detailed content and millions of active users around the world uses Lotame's Audience Management solution to collect dozens of keywords related…
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How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
Equativ (Smart Ad Server) is an ad server and natively integrated SSP. To learn more about Equativ( Smart Adserver) and their Identity support please visit their help content at https://help.…
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Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to preserve data…
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LT.js Implementation FAQs
OVERVIEW Gain a deeper understanding of Lightning tag and how it works through these common questions and answers. Why don't I see audiences being sent to my ad-serving solution?…
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How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
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How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
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Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)
What is Google ESP/SS? Google Secure Signals (Secure Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad…
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Sync.js Developer Guide
Overview This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
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SSO FAQs
Does enabling SSO impact existing user accounts? In short, no. For existing users, the only thing that is changing is where they login. The underlying account at Lotame is not changed.…
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Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness
Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.…
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LT.js Data Collection Guide
OVERVIEW Data collection with Lightning Tag can be facilitated in multiple ways: Execution of data collection rules set up in conjunction with Lotame’s Technical Support Team Client supplied data via…
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Case Study: OMD Dominicana - Lotame Tech Solutions Drive 5X Increase in Leads
OMD Dominicana uses Lotame’s Audience Management solution to engage prospects for regional bank. The agency's banking client sought new prospects for its personal loan product in the first quarter…
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The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
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What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
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Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
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