Case Study: Pepsico Mexican Foods embraces cookieless targeting in benchmark-beating video campaigns
Data + identity proves unbeatable combination to future-ready leading CPG powerhouse.
Pepsico Mexican Foods iconic brands are enjoyed by consumers more than one billion times a day in 200+ countries. Their mission to “drive game-changing innovation” is core to both their product and advertising strategy. Together with agency Anagram, Pepsico creates strong, direct connections with consumers worldwide via data-driven targeting. With a cookieless future on the horizon, Anagram sought ways to future-ready the brand’s targeting and performance.