Case Study: Banana Boat Future Proofs Data Targeting & Scale in Cookieless World


In this case study, industry-wide collaboration proves cookieless targeting works today. 

Sunscreen brand, Banana Boat, relied on programmatic audience targeting to reach its audience at scale and with precision across the open web. With the loss of third-party cookies on the near horizon, the brand worked with its agency Xaxis Miami to seek out innovative solutions to future proof addressability across all browser environments.