Case Study: Popular snacks brand smashes benchmarks in first cookieless programmatic video campaign
Cookieless targeting works at scale today for APAC region.
This popular snacks brand creates healthy and tasty treats for Generation Z and Millennials. With limited first-party data, the brand relies on high-quality audiences to understand and reach their discerning consumer. With the cookieless future fast approaching, the brand sought an identity solution to help them continue to acquire new customers at scale everywhere they are — without relying on email or other PII — while enhancing performance in relevant, brand-safe environments.