Case Study: The Chamber of Commerce of Bogota ensures its digital advertising is future ready


First Colombia universal ID campaign proves cookieless third-party data targeting works at scale.

The Chamber of Commerce of Bogota (CCB) supports entrepreneurs every step of the way in launching and growing their businesses. As an innovative business in its own right, CCB needed ways to ensure its digital advertising outreach to small and medium business owners would perform despite the loss of third-party cookies. CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers.