Case Study: Getting life-changing technology into the right hands

OVERVIEW

Can advertising save lives? This India-based agency and its healthcare client believe it can by reaching precisely the right audience with a life-changing message.

This global healthcare leader considers innovation as core to what they do, including the life-changing technologies they bring to market in areas such as cardiovascular health. In partnership with its programmatic agency, the client sought to build perception as an innovator shaping the future of healthcare with its lifesaving technology. Its target audience included doctors, hospital leaders, leading pharmacists, and business leaders.