Case Study: Second-party audiences drive conversions among “unkown” luxury auto customers

OVERVIEW

Agency + media owner + tech prove collaboration across the value chain works

One of the world’s most successful luxury automotive companies wanted to promote its service care packages as part of a global after-sales campaign. Targeting existing owners of its luxury car proved difficult, especially when making those audiences available to programmatic channels at scale. The automaker turned to its agency OMD EMEA to find an accurate, efficient, and scalable way to engage its customers and drive conversions.