Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability

Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments.

The direct relationship offered the publisher the perfect opportunity to test how to drive performance across all its inventory - authenticated, cookie-enabled and cookieless. 

Content aside

  • 1 yr agoLast active
  • 25Views
  • 1 Following