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Panorama Identity Platform

Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model
One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience…
- updated 1 yr ago
- 65
- Data Enrichment for Prospecting
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph,…
- updated 1 yr ago
- 49
- First-Party Data Scale / Identity
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
- updated 1 yr ago
- 23
- First-Party Data Scale / Identity

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