Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email

OVERVIEW

Identity solution achieves ~34% lift in reach across Safari / Firefox in publisher direct campaigns.

Creative agency Marcus Thomas thrives on the impossible. The deprecation of IDs and third-party cookies alongside a highly regulated pharma marketing industry are the types of challenges they lean into. For its Medical Device Company client, the agency sought innovative solutions to several key problems: creating valuable experiences for consumers in memorable and privacy-first ways, at scale in a cookieless world.