Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email
Identity solution achieves ~34% lift in reach across Safari / Firefox in publisher direct campaigns.
Creative agency Marcus Thomas thrives on the impossible. The deprecation of IDs and third-party cookies alongside a highly regulated pharma marketing industry are the types of challenges they lean into. For its Medical Device Company client, the agency sought innovative solutions to several key problems: creating valuable experiences for consumers in memorable and privacy-first ways, at scale in a cookieless world.
- 9 mths agoLast active
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