Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness
Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.
This global luxury automotive company sought to increase awareness of its new line of electric cars and passenger vehicles. Together with Omnicom, its media buying and planning agency, the brand wanted to test the efficacy and reach of a data-enriched cookieless identity solution. Third-party data is critical to the brand’s strategy as it seeks to build successful prospecting strategies.