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Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers

One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.

Targeting existing owners of its luxury car proved difficult, especially when making those audiences available to programmatic channels at scale. The automaker turned to its agency OMD EMEA to find an accurate, efficient and scalable way to engage its customers and drive conversions.

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