Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens


Publisher and brand collaborate with Lotame to preserve data connectivity and addressability.

Dr. Martens, one of the most recognized footwear brands in the world, wanted to reach and engage new consumers in the U.S. Hispanic community. With a cookieless world on the horizon, the iconic brand knew it couldn’t rely alone on first-party data gathered from site activity and customer lists. Dr. Martens sought the help of Digo Hispanic Media, the premium Hispanic audience network, to learn more about its diverse audience and reach them in an authentic and meaningful way.