Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Panorama Identity Graph

Through Lotame's Audience Management solution, creative media agency Empower turned on Identity Graph for retail clients to increase freshness, relevancy and addressability of first-party audiences.

As the global pandemic set in, Empower recognized the urgency of helping its retail clients stay connected to their customers. Having easy, instant access to people-based reach or “the size of the prize” was critical. That meant knowing with confidence how many people they can reach at any given time and what percentage of those people they actually engaged post-campaign.