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Case Study: MenaMarketPlace - Increases CTR 289%
For a recent financial campaign for a leading bank in Abu Dhabi, MenaMarketPlace was focused on reaching high net-worth individuals in the Middle East.…
10 mths ago
41
Monetize Inventory
Case Study: Pilot Online - Local Newspaper Achieves 100% Sell-Through with the Lotame Platform
Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers. Lotame helped PilotOnline.com access more granular audience data to increase…
10 mths ago
43
Monetize Inventory
Case Study: Fuel - Data & Analytics Agency Increases CTR 870% with Lotame Platform
Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients make marketing relevant. Fuel implemented the Lotame Platform in November 2016 with the objective of…
10 mths ago
38
Increase Site Engagement
Case Study: Music Marketer - Leveraging 1PD to Increase CTR by 39% While Decreasing CPC by 46%
Lotame's Audience Management solution allows marketer to increase click through rate (CTR) while decreasing cost per conversion (CPC). A multinational music company was looking to find new fans for…
11 mths ago
49
Acquire New Customers
Case Study: Mediacorp - 3x Conversion Rate for Audience-Driven Strategies with 5.7x Increase in Campaign CTR
In this case study, Mediacorp used Lotame's Audience Management solution to create niche segments for audience targeting so they could drive ticket sales.…
11 mths ago
50
Acquire New Customers
Case Study: Dainik Bhaskar - India's Largest Newspaper, Increases CTR 200%
Dainik Bhaskar Group partnered with Lotame to collect high-quality data from across their network of digital properties, and send targeted messaging to those audiences.…
1 yr ago
27
Campaign Reporting or Optimization
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Collect and Monetize First-Party Data
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Data Enrichment to Increase Scale
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Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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Home
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid and Google ESP
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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