Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly?
Lightning Tag Validations
Open your browsers DevTools and load/refresh the page that you want to test.
Validate 1st Impression Call
In DevTools, Switch to the Network tab and type crwdcntrl in the filter field to show calls on your page to the Lotame Lightning Tag. Look for bcp.crwdcntrl.net/6/data
Select that row and then look at the response tab. The Response should look something like:
{"pid":"7de1b12b97e8ef15f61ccfcbe59368ca","tc":["target_code1","target_code2","all"],"spx":[61,14,81,8,5,115]}
Whereas the pid is the Lotame profile ID and the tc contains Targeting Codes (or Audience IDs in the aud parameter).
If this is blank, then either you may not have correctly implemented the Profile Extraction callback. Please review the
onProfileReadyandaudienceLocalStorageparts of theconfigobject of Lightning Tag's documentation. If you have reviewed that and still need assistance, please reach out to Lotame by submitting a Support ticket form through this link.
Validate Profile ID Storage
If in a 3rd party environment - Using the cc_id parameter, the Lotame pid should be set under: crwdcntrl.net cookie client domain’s cookie (ex. mysite.com) client domain’s localStorage (ex. mysite.com) If in a 1st party environment - Using the cc_id parameter, the Lotame pid should be set under: client domain’s cookie (ex. mysite.com) client domain’s localStorage (ex. mysite.com) Tip Google - Open Web Inspector → Click on the ‘Application’ tab FireFox - Open Web Inspector → Click on the ‘Storage Tab’
Integrating with Google Ad Manager
Make sure that the url of the call to Google Ads Manager (DFP) is less than 15,360 characters per Google's Ad Manager Reference
Check that the
pubadscall contains the Lotame audiences. Do this by searching in the network forcust_paramsparameter.
If they are not there, and you have validated above that Lightning Tag is successfully returning them, then please confirm that you are passing those values into the Google call successfully within your Google Ads implementation. An example can be found on our Google Ad Manager Guide.
GTM (Google Tag Manager) Implementation
Although Lotame advises your team to implement Lightning Tag directly in the <head> parameter of the page for best performance, Lightning Tag can be deployed through Google Tag Manager. For best performance, prioritize the call to pull in Lightning Tag as high up on the page as possible within GTM.