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How to enable Javascript

lightningtag

Pre-Implementation Setup
Before deploying the Lotame Lightning Tag on your site, you must establish the following settings within the Lotame Platform: Profile Extraction: Audience Owner Client - The client id for which to…
- updated 8 mths ago
- 1,710
- Data Collection with Lightning Tag
Detailed Reference Guide
Contents Platform Setup Lightning Tag Setup Config Object Audience Callback Local Storage Usage Tag Ready Callback Auto Run Flag Data Object Lightning Tag Methods collect() page() setIdentity()…
- updated 7 days ago
- 4,140
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- Data Collection with Lightning Tag
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- updated 3 mths ago
- 1,077
- Data Collection with Lightning Tag
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
- updated 1 yr ago
- 3,446
- Data Collection with Lightning Tag
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
- updated 1 yr ago
- 69
- First-Party Data Scale / Identity
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
- updated 2 mths ago
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Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
- updated 1 mth ago
- 4,213
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User Consent Guide
Passing Consent Signals Into Lotame For clients that utilize Lotame's Consent Management tools, consent signals can be passed directly into Lightning Tag.…
- updated 1 yr ago
- 1,166
- Data Collection with Lightning Tag
Lotame Lightning Tag
Overview The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Lotame Platform operations on your webpages. This all-in-one solution performs both data collection and audience…
- updated 2 mths ago
- 4,142
- Data Collection with Lightning Tag

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