Case Study: OMD Dominicana - Lotame Tech Solutions Drive 5X Increase in Leads

Finance_OMD_Audience-Optimizer_Lotame-Case-Study

OVERVIEW

OMD Dominicana uses Lotame’s Audience Management solution to engage prospects for regional bank.

The agency's banking client sought new prospects for its personal loan product in the first quarter of the year, following a high-spending holiday season. The client challenged its agency to find an effective way to engage new prospects while keeping acquisition costs low. The finance category is notorious for exceedingly high CPA due to loan qualifications.

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