Google ESP/SS (Secure Signals) Activation for Bidders


This article is specifically for bidders. For publishers please view this article.


The Lotame Panorama ID is now available to read out of the Google Ad Manager service, Secure Signals (previously called Encrypted Signals for Publishers/ESP). Enabling this will greatly expand the amount of inventory that you will be able to address with the Panorama ID. Details provided in this article


At your earliest convenience please activate our ID in the Authorized Buyers UI following these steps. 

  1. Visit RTB Settings 

  2. Scroll to Encrypted Signals 

  3. Check Lotame Panorama ID

  4. Click "Save"

See the screenshot below

Google Documentation: