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How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
OVERVIEW Equativ (Smart Ad Server) is an ad server and natively integrated SSP. Details on implementing the Lotame User ID Module are detailed in this article.…
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How to Implement the Lotame User ID Module in Magnite
OVERVIEW Magnite is a leading independent sell-side ad platform. Details on implementing the Lotame Uuser ID Module in Magnite are detailed below. Magnite’s Prebid-as-a-service solution makes it easy…
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Prebid and the User ID Module
OVERVIEW This articles describes Prebid and the User ID Module and details adaptors and modules, optional features allowing custom functionality into the core prebid frameworks.…
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