0

The Lotame Panorama ID User ID Module for Prebid—Overview

  • updated 7 mths ago

 

This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform. It’s also a reference for anyone who needs to inspect and test implementations of Prebid.

Lotame provides a User ID module that is deployed as part of Prebid to attach a Panorama ID™  to the bid request sent to the SSP adapters. The Panorama ID is Lotame’s people-based, privacy-first, open-to-all identity solution. For more details about Panorama ID, it’s features and case studies please visit https://www.lotame.com/panorama/id/.

➭ What is Prebid and the User ID Module

This Knowledge Base content describes a number of different ways to implement the User ID module in your prebid install using completely customizable solutions or popular point and click managed ‘wrapper’ solutions and their configuration. 

➭ How to Build Prebid From Source to Include The Lotame Panorama User ID Module 

➭ How to Implement the Lotame User ID Module in Pubmatic

➭ How to Implement the Lotame User ID Module in Magnite

➭ How to Implement the Lotame User ID Module in Smart AdServer

The reference material concludes with details to help testing and debugging the Lotame Panorama ID User ID module.

➭ How to Test for the Lotame Panorama ID User ID Module in Prebid 

Upvote Follow
  • 7 mths agoLast active
  • 268Views
  • 1 Following
Log In