The Lotame Panorama ID User ID Module for Prebid—Overview

This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform. It’s also a reference for anyone who needs to inspect and test implementations of Prebid.

Lotame provides a User ID module that is deployed as part of Prebid to attach a Panorama ID™  to the bid request sent to the SSP adapters. The Panorama ID is Lotame’s people-based, privacy-first, open-to-all identity solution. For more details about Panorama ID, it’s features and case studies please visit https://www.lotame.com/panorama/id/.

➭ What is Prebid and the User ID Module

This Knowledge Base content describes a number of different ways to implement the User ID module in your prebid install using completely customizable solutions or popular point and click managed ‘wrapper’ solutions and their configuration. 

➭ How to Build Prebid From Source to Include The Lotame Panorama User ID Module  ➭ How to Implement the Lotame User ID Module in Pubmatic ➭ How to Implement the Lotame User ID Module in Magnite ➭ How to Implement the Lotame User ID Module in Equiaive (fka Smart AdServer)

The reference material concludes with details to help testing and debugging the Lotame Panorama ID User ID module.

➭ How to Test for the Lotame Panorama ID User ID Module in Prebid