The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform. It’s also a reference for anyone who needs to inspect and test implementations of Prebid.
Lotame provides a User ID module that is deployed as part of Prebid to attach a Panorama ID™ to the bid request sent to the SSP adapters. The Panorama ID is Lotame’s people-based, privacy-first, open-to-all identity solution. For more details about Panorama ID, it’s features and case studies please visit https://www.lotame.com/panorama/id/.
This Knowledge Base content describes a number of different ways to implement the User ID module in your prebid install using completely customizable solutions or popular point and click managed ‘wrapper’ solutions and their configuration.
The reference material concludes with details to help testing and debugging the Lotame Panorama ID User ID module.