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Case Study : Singapore Press Holdings - Drives 10% Increase in Monthly Revenue Using Audience Management Platform for Audience Targeted Camp
Singapore Press Holdings wanted to leverages 1st- & 3rd-party data to maximise the marketing outcomes for their client in the digital media campaigns running on their own inventory.…
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Case Study: MenaMarketPlace - Increases CTR 289%
For a recent financial campaign for a leading bank in Abu Dhabi, MenaMarketPlace was focused on reaching high net-worth individuals in the Middle East.…
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Lotame Lightning Tag
OVERVIEW The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Spherical platform operations on your webpages. This all-in-one solution performs data collection,…
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Case Study: Pilot Online - Local Newspaper Achieves 100% Sell-Through with the Lotame Platform
Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers. Lotame helped PilotOnline.com access more granular audience data to increase…
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Case Study: Greenlight Digital - Increases Black Friday Sales for Fashion Retailer with Lotame's Platform
Using Lotame's Platform, Greenlight effectively activates past campaign data to retarget customers with the Black Friday push. From humble beginnings, Greenlight Digital has grown to over 130 people,…
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Case Study: Choueiri Group - Increases Conversions 92% and Decreases CPA 63%
Digital Media Services (DMS), the official digital arm of Choueiri Group, harnessed the power of the Lotame Platform for audience discovery, audience targeting, and campaign optimization,…
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Case Study: New York Daily News - Direct-Sold Campaign Revenue Increases 15%
The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York.…
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Case Study: Unruly - Uses Lotame Audience Optimizer To Scale Campaigns And Increase Purchase Intent
Unruly uses emotional data to deliver video advertising on brand-safe, premium sites, driving the most revenue for premium publishers. At its core, Unruly is focused on ad distribution,…
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Case Study: Fuel - Data & Analytics Agency Increases CTR 870% with Lotame Platform
Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients make marketing relevant. Fuel implemented the Lotame Platform in November 2016 with the objective of…
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Case Study: Health Insurance Provider - Increases Purchase Intent 93% with Lotame Platform
The insurance provider used a combination of the Lotame Platform for audience targeting, the Lotame Data Exchange (LDX) for audience extension, and Lotame Insights for campaign optimization.…
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Case Study: BookMyShow - Achieves 3x ROI with Lotame Platform
BookMyShow used the Platform to enhance its advertising solutions for brands, making them more targeted and personalized. BookMyShow is India's largest online entertainment ticketing platform that…
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Case Study: Networld - Ask for What You Want from Tech - And Get It
Networld can now easily package and sell their audience data through Lotame's Data Marketplace on LDX and other private exchanges, spending only 15 minutes a day on audience management.…
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Case Study: Music Marketer - Leveraging 1PD to Increase CTR by 39% While Decreasing CPC by 46%
Lotame's Audience Management solution allows marketer to increase click through rate (CTR) while decreasing cost per conversion (CPC). A multinational music company was looking to find new fans for…
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Case Study: Mediacorp - 3x Conversion Rate for Audience-Driven Strategies with 5.7x Increase in Campaign CTR
In this case study, Mediacorp used Lotame's Audience Management solution to create niche segments for audience targeting so they could drive ticket sales.…
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Case Study: VIA Rail and CBC/Radio Canada Marry a Love of Data Solutions and Local Connections to Increase Train Travel Consideration
For its upcoming “Love the Way” campaign, VIA Rail used Lotame's Audience Management solution to increase train travel consideration by driving qualified visitors to their website through display…
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Case Study: Health & Lifestyle Publisher Sees 800X ROI with Lotame
A health & lifestyle publisher uses Lotame's Audience Management solution to collect data and increase their sellable inventory. This company was in a very admirable situation:…
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Case Study: MG Cars UK Increases Sales 82% with Personalised Programmatic Video Ads
TMWI uses Lotame's Audience Management solution to drive sales and increase market share in the UK for their partner, MG Cars. TWMI, in partnership with Lotame,…
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Case Study: CPG Brand Users Lotame Precision Demographic Audiences for Demographic Targeting and Exceeds the Industry On-Target Benchmark
A major CPG brand was frustrated with the performance of demographic data against their benchmarks and used Lotame's Data Marketplace solution to rectify the problem.…
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Case Study: Marketing Solutions Co. Increases Conversions and Decreases CPA
eCommerce campaign uses Lotame Audience Management solution saving over $100 per acquisition CLIENT CHALLENGE: Prospecting new clients and showing value to existing clients by improving campaign…
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Single Sign On Quickstart Implementation Guide
Getting Started To enable Single Sign On (SSO) with the Lotame platform, you will need the following: Your Identity Provider's connection information at minimum:…
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Single Sign On Detailed Documentation
The below document details all the functionality of each screen of the SSO configuration. Account Settings On the SSO Account Settings page, there are 3 distinct areas of functionality.…
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Case Study: AMP Agency - Achieves 455% Return on Ad Spend for Travel Campaign
AMP's goal was to target specific travel ads to consumers who were in-market for an upcoming trip to increase conversions. As a full-service digital agency,…
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Case Study: Visto - Flexible, Simple API Integration Allows for Automation & Real-Time Results
Visto's primary challenge was to provide a single UI for the end user to activate audience data while planning and optimizing their campaigns from Visto's UI across multiple execution channels.…
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Case Study: GumGum - Decreases Spend on 3PD 25%, Increases ROI 35%
Prior to working with Lotame, GumGum had little insight into which 3PD would be in any prepackaged audience segment, and no control over how this information was selected.…
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Case Study: Noise Digital - Uses Location-Based Attribution With Lotame To Drive Visitors For Destination BC
Noise Digital, a Vancouver-based advertising agency, was challenged by their client, Destination BC, to go beyond clicks and engagement to prove actual visitation as a result of marketing efforts.…
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