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Lotame Panorama ID User ID Module for Prebid
OVERVIEW This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
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Prebid and the User ID Module
OVERVIEW This articles describes Prebid and the User ID Module and details adaptors and modules, optional features allowing custom functionality into the core prebid frameworks.…
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Case Study: Cookieless identity solution drives better performance for marketer and incremental yield for publisher
OVERVIEW Rush Street Interactive and Advance Local team up with Lotame for hyper targeted, data-rich addressability. Rush Street Interactive (RSI), a trusted online gaming and sports entertainment…
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How to Implement the Lotame User ID Module in Pubmatic
OVERVIEW PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. Details on implementing the Lotame Uuser ID Module in Pubmatic are detailed below.…
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Build Prebid From Source to Include The Lotame Panorama User ID Module
OVERVIEW Building the prebid.js library with your choice of adaptors and modules is the best option for publishers looking to have the most direct control over the code running on their sites for…
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Instructions for SSPs Adopting the Panorama ID in the Bidstream
OVERVIEW SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
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Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens
OVERVIEW Publisher and brand collaborate with Lotame to preserve data connectivity and addressability. Dr. Martens, one of the most recognized footwear brands in the world,…
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LT.js Post-Implementation Validation
OVERVIEW Once you’ve implemented Lightning Tag, it is important to confirm the implementation is correct and the tag is firing completely. In this article,…
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LT.js Basic Implementation
OVERVIEW The following provides information on how to implement Lightning Tag in its basic form, and assumes you have already completed the required pre-implementation setup.…
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LT.js Google Ad Manager Guide
OVERVIEW Learn the best practices for incorporating Lightning Tag with Google Ad Manager, enabling you to push audiences, Panorama ID and Profiles IDs to Google.…
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Admin Services API
OVERVIEW Lotame's Spherical platform is primarily accessed through the user interface of our web application. Users can manage first party data, build audience segments,…
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Server to Server Technical Specs - Outbound from Spherical - Batch File Processing
OVERVIEW This article contains the technical specifications for receiving data from the Spherical platform using supported file transfer mechanisms. AWS S3 Transfer Lotame supports delivering files…
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Single Sign On Quickstart Implementation Guide
OVERVIEW The following contains the steps to get started with Lotame Single Sign On (SSO). Getting Started To enable SSO with Lotame's Spherical platform, you will need the following:…
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Single Sign On Detailed Documentation
OVERVIEW The below articles details all the functionality of each screen of the SSO configuration. Account Settings On the SSO Account Settings page, there are 3 distinct areas of functionality.…
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