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Case Study: Fuel - Data & Analytics Agency Increases CTR 870% with Lotame Platform
Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients make marketing relevant. Fuel implemented the Lotame Platform in November 2016 with the objective of…
8 mths ago
38
Increase Site Engagement
Case Study: Health Insurance Provider - Increases Purchase Intent 93% with Lotame Platform
The insurance provider used a combination of the Lotame Platform for audience targeting, the Lotame Data Exchange (LDX) for audience extension, and Lotame Insights for campaign optimization.…
8 mths ago
57
Acquire New Customers
Case Study: BookMyShow - Achieves 3x ROI with Lotame Platform
BookMyShow used the Platform to enhance its advertising solutions for brands, making them more targeted and personalized. BookMyShow is India's largest online entertainment ticketing platform that…
8 mths ago
42
Monetize Inventory
Case Study: Networld - Ask for What You Want from Tech - And Get It
Networld can now easily package and sell their audience data through Lotame's Data Marketplace on LDX and other private exchanges, spending only 15 minutes a day on audience management.…
9 mths ago
17
Collect and Monetize First-Party-Data
Case Study: Music Marketer - Leveraging 1PD to Increase CTR by 39% While Decreasing CPC by 46%
Lotame's Audience Management solution allows marketer to increase click through rate (CTR) while decreasing cost per conversion (CPC). A multinational music company was looking to find new fans for…
9 mths ago
49
Acquire New Customers
Case Study: Mediacorp - 3x Conversion Rate for Audience-Driven Strategies with 5.7x Increase in Campaign CTR
In this case study, Mediacorp used Lotame's Audience Management solution to create niche segments for audience targeting so they could drive ticket sales.…
9 mths ago
48
Acquire New Customers
Case Study: VIA Rail and CBC/Radio Canada Marry a Love of Data Solutions and Local Connections to Increase Train Travel Consideration
For its upcoming “Love the Way” campaign, VIA Rail used Lotame's Audience Management solution to increase train travel consideration by driving qualified visitors to their website through display…
9 mths ago
10
Analytics: Campaign Planning
Case Study: Scientific Publisher Users APIs to Automate Data Collection and Organization, Saves roughly 14 full days of Manual Work
A popular scientific publisher with a plethora of very detailed content and millions of active users around the world uses Lotame's Audience Management solution to collect dozens of keywords related…
9 mths ago
13
Analytics: Sales Enablement
Case Study: Health & Lifestyle Publisher Sees 800X ROI with Lotame
A health & lifestyle publisher uses Lotame's Audience Management solution to collect data and increase their sellable inventory. This company was in a very admirable situation:…
9 mths ago
23
Monetize Inventory
Case Study: MG Cars UK Increases Sales 82% with Personalised Programmatic Video Ads
TMWI uses Lotame's Audience Management solution to drive sales and increase market share in the UK for their partner, MG Cars. TWMI, in partnership with Lotame,…
9 mths ago
14
Acquire New Customers
Case Study: CPG Brand Users Lotame Precision Demographic Audiences for Demographic Targeting and Exceeds the Industry On-Target Benchmark
A major CPG brand was frustrated with the performance of demographic data against their benchmarks and used Lotame's Data Marketplace solution to rectify the problem.…
9 mths ago
13
Data Enrichment to Increase Scale
Case Study: Marketing Solutions Co. Increases Conversions and Decreases CPA
eCommerce campaign uses Lotame Audience Management solution saving over $100 per acquisition CLIENT CHALLENGE: Prospecting new clients and showing value to existing clients by improving campaign…
9 mths ago
14
Acquire New Customers
Single Sign On Quickstart Implementation Guide
Getting Started To enable Single Sign On (SSO) with the Lotame platform, you will need the following: Your Identity Provider's connection information at minimum:…
1 yr ago
143
Single Sign-On (SSO)
Single Sign On Detailed Documentation
The below document details all the functionality of each screen of the SSO configuration. Account Settings On the SSO Account Settings page, there are 3 distinct areas of functionality.…
1 yr ago
97
Single Sign-On (SSO)
Case Study: AMP Agency - Achieves 455% Return on Ad Spend for Travel Campaign
AMP's goal was to target specific travel ads to consumers who were in-market for an upcoming trip to increase conversions. As a full-service digital agency,…
1 yr ago
35
Acquire New Customers
Case Study: Visto - Flexible, Simple API Integration Allows for Automation & Real-Time Results
Visto's primary challenge was to provide a single UI for the end user to activate audience data while planning and optimizing their campaigns from Visto's UI across multiple execution channels.…
1 yr ago
44
Analytics: Campaign Planning
Case Study: GumGum - Decreases Spend on 3PD 25%, Increases ROI 35%
Prior to working with Lotame, GumGum had little insight into which 3PD would be in any prepackaged audience segment, and no control over how this information was selected.…
1 yr ago
37
Data Enrichment to Increase Scale
Case Study: Noise Digital - Uses Location-Based Attribution With Lotame To Drive Visitors For Destination BC
Noise Digital, a Vancouver-based advertising agency, was challenged by their client, Destination BC, to go beyond clicks and engagement to prove actual visitation as a result of marketing efforts.…
1 yr ago
26
Campaign Attribution
Case Study: CtrlShift - Marketing Solutions Co. Increases Conversions by 36% and Decreases CPA 92%
CtrlShift, is a leading Southeast Asian audience-focused marketing solutions company that helps guide clients through the digital ecosystem, using tools to turn data into results using their skills…
1 yr ago
27
Acquire New Customers
Case Study: VerticalScope Uses UGC Data to Drive Performance for Auto Campaigns
With over 120 million active uniques per month across their platform, VerticalScope knew its sites played an important role in the automotive consumer decision journey and wanted to use their wealth…
1 yr ago
31
Collect and Monetize First-Party-Data
Case Study: Rise Interactive - Digital Agency Increases Conversions 80% and Decreases CPA
Rise Interactive was looking to increase conversions and product revenue for a well-known, global designer and manufacturer of high-quality, contemporary jewelry via a targeted display campaign at a…
1 yr ago
31
Acquire New Customers
Case Study: TownNews.com Uses Audience Data to Decrease Bounce Rate 854%
Fueling content recommendations helps web publishers increase time on site, page views and ad revenue. As a technology company working with a network of over 1,700 websites, TownNews.…
1 yr ago
49
Increase Site Engagement
Case Study: Dainik Bhaskar - India's Largest Newspaper, Increases CTR 200%
Dainik Bhaskar Group partnered with Lotame to collect high-quality data from across their network of digital properties, and send targeted messaging to those audiences.…
1 yr ago
27
Campaign Reporting or Optimization
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Categories
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid and Google ESP
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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Home
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid and Google ESP
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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