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Data Enrichment to Increase Scale
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Lotame Lightning Tag
Overview The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Lotame Platform operations on your webpages. This all-in-one solution performs both data collection and audience…
updated
1 mth ago
4,020
Data Collection with Lightning Tag
Case Study: Pilot Online - Local Newspaper Achieves 100% Sell-Through with the Lotame Platform
Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers. Lotame helped PilotOnline.com access more granular audience data to increase…
updated
1 yr ago
50
Monetize Inventory
Case Study: Greenlight Digital - Increases Black Friday Sales for Fashion Retailer with Lotame's Platform
Using Lotame's Platform, Greenlight effectively activates past campaign data to retarget customers with the Black Friday push. From humble beginnings, Greenlight Digital has grown to over 130 people,…
updated
1 yr ago
36
Collect and Monetize First-Party Data
Case Study: Choueiri Group - Increases Conversions 92% and Decreases CPA 63%
Digital Media Services (DMS), the official digital arm of Choueiri Group, harnessed the power of the Lotame Platform for audience discovery, audience targeting, and campaign optimization,…
updated
1 yr ago
34
Campaign Reporting or Optimization
Case Study: New York Daily News - Direct-Sold Campaign Revenue Increases 15%
The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York.…
updated
1 yr ago
37
Monetize Inventory
Case Study: Unruly - Uses Lotame Audience Optimizer To Scale Campaigns And Increase Purchase Intent
Unruly uses emotional data to deliver video advertising on brand-safe, premium sites, driving the most revenue for premium publishers. At its core, Unruly is focused on ad distribution,…
updated
1 yr ago
60
Data Enrichment to Increase Scale
Case Study: Fuel - Data & Analytics Agency Increases CTR 870% with Lotame Platform
Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients make marketing relevant. Fuel implemented the Lotame Platform in November 2016 with the objective of…
updated
1 yr ago
40
Increase Site Engagement
Case Study: Health Insurance Provider - Increases Purchase Intent 93% with Lotame Platform
The insurance provider used a combination of the Lotame Platform for audience targeting, the Lotame Data Exchange (LDX) for audience extension, and Lotame Insights for campaign optimization.…
updated
1 yr ago
69
Acquire New Customers
Case Study: BookMyShow - Achieves 3x ROI with Lotame Platform
BookMyShow used the Platform to enhance its advertising solutions for brands, making them more targeted and personalized. BookMyShow is India's largest online entertainment ticketing platform that…
updated
1 yr ago
48
Monetize Inventory
Case Study: Networld - Ask for What You Want from Tech - And Get It
Networld can now easily package and sell their audience data through Lotame's Data Marketplace on LDX and other private exchanges, spending only 15 minutes a day on audience management.…
1 yr ago
22
Collect and Monetize First-Party-Data
Case Study: Music Marketer - Leveraging 1PD to Increase CTR by 39% While Decreasing CPC by 46%
Lotame's Audience Management solution allows marketer to increase click through rate (CTR) while decreasing cost per conversion (CPC). A multinational music company was looking to find new fans for…
updated
1 yr ago
59
Acquire New Customers
Case Study: Mediacorp - 3x Conversion Rate for Audience-Driven Strategies with 5.7x Increase in Campaign CTR
In this case study, Mediacorp used Lotame's Audience Management solution to create niche segments for audience targeting so they could drive ticket sales.…
updated
1 yr ago
55
Acquire New Customers
Case Study: VIA Rail and CBC/Radio Canada Marry a Love of Data Solutions and Local Connections to Increase Train Travel Consideration
For its upcoming “Love the Way” campaign, VIA Rail used Lotame's Audience Management solution to increase train travel consideration by driving qualified visitors to their website through display…
updated
1 yr ago
17
Analytics: Campaign Planning
Case Study: Health & Lifestyle Publisher Sees 800X ROI with Lotame
A health & lifestyle publisher uses Lotame's Audience Management solution to collect data and increase their sellable inventory. This company was in a very admirable situation:…
updated
1 yr ago
29
Monetize Inventory
Case Study: MG Cars UK Increases Sales 82% with Personalised Programmatic Video Ads
TMWI uses Lotame's Audience Management solution to drive sales and increase market share in the UK for their partner, MG Cars. TWMI, in partnership with Lotame,…
updated
1 yr ago
18
Acquire New Customers
Case Study: CPG Brand Users Lotame Precision Demographic Audiences for Demographic Targeting and Exceeds the Industry On-Target Benchmark
A major CPG brand was frustrated with the performance of demographic data against their benchmarks and used Lotame's Data Marketplace solution to rectify the problem.…
updated
1 yr ago
23
Data Enrichment to Increase Scale
Case Study: Marketing Solutions Co. Increases Conversions and Decreases CPA
eCommerce campaign uses Lotame Audience Management solution saving over $100 per acquisition CLIENT CHALLENGE: Prospecting new clients and showing value to existing clients by improving campaign…
updated
1 yr ago
18
Acquire New Customers
Accessing and Uploading Files to the Lotame Hosted sFTP Server
When sending data to Lotame, either Lotame or the client can host the sFTP server. This is the process for accessing and uploading files to the Lotame hosted sFTP server.…
updated
4 mths ago
115
Data Transfer Specifications
Single Sign On Quickstart Implementation Guide
Getting Started To enable Single Sign On (SSO) with the Lotame platform, you will need the following: Your Identity Provider's connection information at minimum:…
updated
1 yr ago
196
Single Sign-On (SSO)
Single Sign On Detailed Documentation
The below document details all the functionality of each screen of the SSO configuration. Account Settings On the SSO Account Settings page, there are 3 distinct areas of functionality.…
updated
1 yr ago
136
Single Sign-On (SSO)
Case Study: AMP Agency - Achieves 455% Return on Ad Spend for Travel Campaign
AMP's goal was to target specific travel ads to consumers who were in-market for an upcoming trip to increase conversions. As a full-service digital agency,…
updated
2 yrs ago
38
Acquire New Customers
Case Study: Visto - Flexible, Simple API Integration Allows for Automation & Real-Time Results
Visto's primary challenge was to provide a single UI for the end user to activate audience data while planning and optimizing their campaigns from Visto's UI across multiple execution channels.…
updated
2 yrs ago
48
Analytics: Campaign Planning
Case Study: GumGum - Decreases Spend on 3PD 25%, Increases ROI 35%
Prior to working with Lotame, GumGum had little insight into which 3PD would be in any prepackaged audience segment, and no control over how this information was selected.…
updated
2 yrs ago
46
Data Enrichment to Increase Scale
Case Study: Noise Digital - Uses Location-Based Attribution With Lotame To Drive Visitors For Destination BC
Noise Digital, a Vancouver-based advertising agency, was challenged by their client, Destination BC, to go beyond clicks and engagement to prove actual visitation as a result of marketing efforts.…
updated
2 yrs ago
29
Campaign Attribution
Case Study: CtrlShift - Marketing Solutions Co. Increases Conversions by 36% and Decreases CPA 92%
CtrlShift, is a leading Southeast Asian audience-focused marketing solutions company that helps guide clients through the digital ecosystem, using tools to turn data into results using their skills…
updated
2 yrs ago
31
Acquire New Customers
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Categories
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Studies & Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
View all topics
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Home
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Studies & Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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