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Case Study: Greenlight Digital - Increases Black Friday Sales for Fashion Retailer with Lotame's Platform
Using Lotame's Platform, Greenlight effectively activates past campaign data to retarget customers with the Black Friday push. From humble beginnings, Greenlight Digital has grown to over 130 people,… -
Case Study: VIA Rail and CBC/Radio Canada Marry a Love of Data Solutions and Local Connections to Increase Train Travel Consideration
For its upcoming “Love the Way” campaign, VIA Rail used Lotame's Audience Management solution to increase train travel consideration by driving qualified visitors to their website through display… -
Case Study: CPG Brand Users Lotame Precision Demographic Audiences for Demographic Targeting and Exceeds the Industry On-Target Benchmark
A major CPG brand was frustrated with the performance of demographic data against their benchmarks and used Lotame's Data Marketplace solution to rectify the problem.… -
Case Study: Noise Digital - Uses Location-Based Attribution With Lotame To Drive Visitors For Destination BC
Noise Digital, a Vancouver-based advertising agency, was challenged by their client, Destination BC, to go beyond clicks and engagement to prove actual visitation as a result of marketing efforts.…