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Supported File Transfer Mechanisms
Supported File Transfer Mechanisms For batch file processing, the Spherical platform supports three file transfer options for our clients: AWS S3 buckets, Google Cloud Storage, and sFTP transfers.…
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Use Case: Lotame Data Exchange
OVERVIEW This article describes the operational process for a Lotame Data Exchange partner to send an inbound batch file of data into Lotame for ingestion and processing.…
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Single Sign On Quickstart Implementation Guide
OVERVIEW The following contains the steps to get started with Lotame Single Sign On (SSO). Getting Started To enable SSO with Lotame's Spherical platform, you will need the following:…
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Google ESP/SS (Secure Signals) Activation for Bidders
OVERVIEW This article is specifically for bidders. For publishers please view this article. The Lotame Panorama ID is now available to read out of the Google Ad Manager service,…
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Use Case: ID Mapping
OVERVIEW Send a mapping file server-side to allow for mapping your TPID to a Lotame ID (PID, MAIDs (IDFA, GAID), CTV IDs (RIDA, TVOS, etc)). This allows Spherical to connect their userIDs to your…
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Use Case: Sending Sightings Data Only
OVERVIEW Clients can deliver their sightings data to Lotame’s device graph, so that their userIDs can be connected to the Lotame Panorama ID™. Below is the description of the details needed for the…
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Single Sign On Detailed Documentation
OVERVIEW The below articles details all the functionality of each screen of the SSO configuration. Account Settings On the SSO Account Settings page, there are 3 distinct areas of functionality.…
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SSO FAQs
OVERVIEW This article provides the top questions received regarding the Single-Sign-On (SSO) capability. Does enabling SSO impact existing user accounts? In short, no.…
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TCF 2.2
OVERVIEW Lotame enforces a Strict Consent policy for the EEU region for ALL clients (platform, data providers, sync channels, etc). This enforcement is only on requests coming in client-side.…
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Instructions for SSPs Adopting the Panorama ID in the Bidstream
OVERVIEW SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
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Case Study: OMD Drives Double the Scale & Cost- Effectiveness with Data + Identity
OVERVIEW Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.…
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Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens
OVERVIEW Publisher and brand collaborate with Lotame to preserve data connectivity and addressability. Dr. Martens, one of the most recognized footwear brands in the world,…
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LT.js Sending Emails Guide
OVERVIEW This page is a best practice's guide showing how to use Lightning Tag to pass into the Spherical data collection platform A plain-text email A SHA-256 encoded email As always,…
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Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email
OVERVIEW Identity solution achieves ~34% lift in reach across Safari / Firefox in publisher direct campaigns. Creative agency Marcus Thomas thrives on the impossible.…
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Case Study: Cookieless identity solution drives better performance for marketer and incremental yield for publisher
OVERVIEW Rush Street Interactive and Advance Local team up with Lotame for hyper targeted, data-rich addressability. Rush Street Interactive (RSI), a trusted online gaming and sports entertainment…
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How to Create and Share Public SSH Keys
OVERVIEW This article contains links to instructions on how you can create and share public SSH keys, for the purpose of tasks like Batch File Processing.…
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Case Study: OMD Dominicana - Lotame Tech Solutions Drive 5X Increase in Leads
OVERVIEW OMD Dominicana uses Lotame’s Audience Management solution to engage prospects for regional bank. The agency's banking client sought new prospects for its personal loan product in the first…
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Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
OVERVIEW Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to…
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User ID Syncing with Sync.JS - Email Syncing Best Practices
OVERVIEW This page is a best practice's guide showing how to use Lotame's Sync.js to sync emails into the Spherical data collection platform. A plain-text email A SHA-256 encoded email As always,…
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Case Study: Banana Boat Future Proofs Data Targeting & Scale in Cookieless World
OVERVIEW In this case study, industry-wide collaboration proves cookieless targeting works today. Sunscreen brand, Banana Boat, relied on programmatic audience targeting to reach its audience at…
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Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers
OVERVIEW One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.…
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Case Study: Auto Brand Drives 33% Increase in CTR with Audience Optimizer
OVERVIEW Brand uses sophisticated modeling to increase monetization of high-value real estate, increase scale and maintain premium performance. The brand had created in-demand segments for its…
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Case Study: First-of-its-kind, audience-based consumer journey management drives performance
OVERVIEW Omnicom & Luxury Auto Brand use Lotame Data Exchange (LDX) to launch new crossover model. One of the world’s most successful luxury automotive companies was set to launch a new crossover…
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Case Study: Second-party audiences drive conversions among “unkown” luxury auto customers
OVERVIEW Agency + media owner + tech prove collaboration across the value chain works One of the world’s most successful luxury automotive companies wanted to promote its service care packages as…
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Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens
OVERVIEW Publisher and brand collaborate with Lotame to preserve data connectivity and addressability. Dr. Martens, one of the most recognized footwear brands in the world,…