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Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
- 7 mths ago
- 62
- First-Party Data Scale / Identity
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- 7 mths ago
- 804
- Data Collection with Lightning Tag
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
- 7 mths ago
- 645
- Data Collection with Lightning Tag
Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
- 7 mths ago
- 3,148
- Data Collection with Lightning Tag
Pre-Implementation Setup
Before deploying the Lotame Lightning Tag on your site, you must establish the following settings within the Lotame Platform: Profile Extraction: Audience Owner Client - The client id for which to…
- 7 mths ago
- 1,399
- Data Collection with Lightning Tag
User Consent Guide
Passing Consent Signals Into Lotame For clients that utilize Lotame's Consent Management tools, consent signals can be passed directly into Lightning Tag.…
- 7 mths ago
- 930
- Data Collection with Lightning Tag
Google Ad Manager Guide
Overview This document has the best practice for integrating the Lotame Lightning Tag with Google Ad Manager (formerly known as DoubleClick for Publishers).…
- 7 mths ago
- 1,831
- Data Collection with Lightning Tag
Detailed Reference Guide
This page provides reference details for all available Lotame Lightning Tag functionality. If you need any other assistance, please reach out to Lotame by submitting a Support ticket form through…
- 7 mths ago
- 2,974
- 1
- Data Collection with Lightning Tag
Admin Services API
Overview: Services REST API The Lotame platform is primarily accessed through the user interface of our web application. Users can manage first party data, build audience segments,…
- 7 mths ago
- 933
- Administrative API
Server to Server Technical Specs - Outbound from Lotame - Real-Time API
A common industry practice to activate audience data in real-time is through pixel drops on a user's browser. However, potential restrictions on the number of pixels fired and possible network…
- 8 mths ago
- 310
- 1
- Data Transfer Specifications
Server to Server Technical Specs - Outbound from Lotame - Batch File Processing
Supported File Transfer Mechanisms AWS S3 Transfer Lotame can deliver files to the client's AWS s3 bucket. Lotame requires the following to support this method. AWS Secret Key.…
- 8 mths ago
- 771
- 1
- Data Transfer Specifications
Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform
The unique parent/child account architecture in Lotame's platform allowed KPEX to keep each publisher's data separate in its own taxonomy while also combining it for one overall view of the total…
- 8 mths ago
- 37
- First-Party Data Scale / Identity
Case Study: WRAL.com - Utilizing Audience Data to Increase Annual Spend from Advertiser
Large communications company partners with WRAL.com to target custom audiences and optimize campaign with real time insights, utilizing the Lotame Platform. WRAL.…
- 8 mths ago
- 38
- Campaign Reporting or Optimization
Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting
AMP Agency leverages Lotame's Cross-Device Lotame Platform to effectively reach in-market consumers across devices. AMP Agency wanted to support a major Pet Care Brand with advanced audience…
- 8 mths ago
- 53
- Collect and Monetize First-Party Data
Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%
1XL is one of the largest News Media publishers in the United Kingdom comprised of a group of local news publishers across the country. Their goal is to create winning ad solutions to help sell the…
- 8 mths ago
- 38
- Monetize Inventory
Case Study: Publicis Media - Programmatic Trading Team Adopts a Data-First Approach to Consume Insight and Analytics
Publicis Media's Audience on Demand (UAE) is a programmatic trading solution working with Publicis Media agencies across the Middle East and North Africa to offer superior programmatic trading…
- 8 mths ago
- 32
- Campaign Reporting or Optimization
Case Study: Greenlight Digital - Builds Custom Dashboards for Audience Insights
Greenlight's ingenious Data Science & Audience Insights team leveraged Lotame's APIs combined with a variety of free and opensource products to build custom dashboards they could share internally.…
- 8 mths ago
- 51
- Analytics: Sales Enablement
Case Study : Singapore Press Holdings - Drives 10% Increase in Monthly Revenue Using Audience Management Platform for Audience Targeted Camp
Singapore Press Holdings wanted to leverages 1st- & 3rd-party data to maximise the marketing outcomes for their client in the digital media campaigns running on their own inventory.…
- 8 mths ago
- 38
- Acquire New Customers
Case Study: MenaMarketPlace - Increases CTR 289%
For a recent financial campaign for a leading bank in Abu Dhabi, MenaMarketPlace was focused on reaching high net-worth individuals in the Middle East.…
- 8 mths ago
- 37
- Monetize Inventory
Lotame Lightning Tag
Overview The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Lotame Platform operations on your webpages. This all-in-one solution performs both data collection and audience…
- 8 mths ago
- 3,329
- Data Collection with Lightning Tag
Case Study: Pilot Online - Local Newspaper Achieves 100% Sell-Through with the Lotame Platform
Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers. Lotame helped PilotOnline.com access more granular audience data to increase…
- 8 mths ago
- 40
- Monetize Inventory
Case Study: Greenlight Digital - Increases Black Friday Sales for Fashion Retailer with Lotame's Platform
Using Lotame's Platform, Greenlight effectively activates past campaign data to retarget customers with the Black Friday push. From humble beginnings, Greenlight Digital has grown to over 130 people,…
- 8 mths ago
- 31
- Collect and Monetize First-Party Data
Case Study: Choueiri Group - Increases Conversions 92% and Decreases CPA 63%
Digital Media Services (DMS), the official digital arm of Choueiri Group, harnessed the power of the Lotame Platform for audience discovery, audience targeting, and campaign optimization,…
- 8 mths ago
- 30
- Campaign Reporting or Optimization
Case Study: New York Daily News - Direct-Sold Campaign Revenue Increases 15%
The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York.…
- 8 mths ago
- 28
- Monetize Inventory
Case Study: Unruly - Uses Lotame Audience Optimizer To Scale Campaigns And Increase Purchase Intent
Unruly uses emotional data to deliver video advertising on brand-safe, premium sites, driving the most revenue for premium publishers. At its core, Unruly is focused on ad distribution,…
- 8 mths ago
- 44
- Data Enrichment to Increase Scale

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All topics

Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag

FAQs

Post-Implementation Validation

Basic Lightning Tag Implementation

Pre-Implementation Setup

User Consent Guide

Google Ad Manager Guide

Detailed Reference Guide

Admin Services API

Server to Server Technical Specs - Outbound from Lotame - Real-Time API

Server to Server Technical Specs - Outbound from Lotame - Batch File Processing

Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform

Case Study: WRAL.com - Utilizing Audience Data to Increase Annual Spend from Advertiser

Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting

Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%

Case Study: Publicis Media - Programmatic Trading Team Adopts a Data-First Approach to Consume Insight and Analytics

Case Study: Greenlight Digital - Builds Custom Dashboards for Audience Insights

Case Study : Singapore Press Holdings - Drives 10% Increase in Monthly Revenue Using Audience Management Platform for Audience Targeted Camp

Case Study: MenaMarketPlace - Increases CTR 289%

Lotame Lightning Tag

Case Study: Pilot Online - Local Newspaper Achieves 100% Sell-Through with the Lotame Platform

Case Study: Greenlight Digital - Increases Black Friday Sales for Fashion Retailer with Lotame's Platform

Case Study: Choueiri Group - Increases Conversions 92% and Decreases CPA 63%

Case Study: New York Daily News - Direct-Sold Campaign Revenue Increases 15%

Case Study: Unruly - Uses Lotame Audience Optimizer To Scale Campaigns And Increase Purchase Intent

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