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Case Study: Publicis Media - Programmatic Trading Team Adopts a Data-First Approach to Consume Insight and Analytics
Publicis Media's Audience on Demand (UAE) is a programmatic trading solution working with Publicis Media agencies across the Middle East and North Africa to offer superior programmatic trading… -
Case Study : Singapore Press Holdings - Drives 10% Increase in Monthly Revenue Using Audience Management Platform for Audience Targeted Camp
Singapore Press Holdings wanted to leverages 1st- & 3rd-party data to maximise the marketing outcomes for their client in the digital media campaigns running on their own inventory.… -
Case Study: Greenlight Digital - Increases Black Friday Sales for Fashion Retailer with Lotame's Platform
Using Lotame's Platform, Greenlight effectively activates past campaign data to retarget customers with the Black Friday push. From humble beginnings, Greenlight Digital has grown to over 130 people,… -
Case Study: VIA Rail and CBC/Radio Canada Marry a Love of Data Solutions and Local Connections to Increase Train Travel Consideration
For its upcoming “Love the Way” campaign, VIA Rail used Lotame's Audience Management solution to increase train travel consideration by driving qualified visitors to their website through display… -
Case Study: Scientific Publisher Users APIs to Automate Data Collection and Organization, Saves roughly 14 full days of Manual Work
A popular scientific publisher with a plethora of very detailed content and millions of active users around the world uses Lotame's Audience Management solution to collect dozens of keywords related… -
Case Study: CPG Brand Users Lotame Precision Demographic Audiences for Demographic Targeting and Exceeds the Industry On-Target Benchmark
A major CPG brand was frustrated with the performance of demographic data against their benchmarks and used Lotame's Data Marketplace solution to rectify the problem.…