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How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
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How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
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Instructions for SSPs Adopting the Panorama ID in the Bidstream
SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
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Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers
One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.…
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Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
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Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame
One of Mudah's QSR clients used Lotame's Audience Management solution to drive brand awareness and attract new customers by showcasing its gourmet restaurants across Mudah properties.…
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Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model
One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience…
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Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Panorama Identity Graph
Through Lotame's Audience Management solution, creative media agency Empower turned on Identity Graph for retail clients to increase freshness, relevancy and addressability of first-party audiences.…
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Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Lotame's Panorama Graph,…
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Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands
This India-based agency and its healthcare client believe advertising can save lives by using Lotame's Data Marketplace to reach precisely the right audience with a life-changing message.…
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Case Study: Global Bank Uses Lotame Private Data Exchange (PDX) to Scale First-party Data and Reach New Audiences
One of the world’s largest and most influential banks, headquartered in Asia, used Lotame's Data Marketplace solution to drive qualified leads for its credit card in the India market.…
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Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads
The bank used Lotame's Audience Management solution to drive qualified leads for its credit card in the Malaysian market. The client saw a spike in online shopping during the global pandemic,…
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Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
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LT.js Post-Implementation Validation
OVERVIEW Once you’ve implemented Lightning Tag, it is important to confirm the implementation is correct and the tag is firing completely. In this article,…
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LT.js Basic Implementation
OVERVIEW This document provides information on how to implement Lightning Tag in its basic form, and assumes you have already completed the required pre-implementation setup.…
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LT.js User Consent Guide
OVERVIEW Lightning Tag offers a feature to pass consent signals into Lightning Tag to inform Lotame of a user’s consent. This article will provide documentation on how to implement code to pass…
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LT.js Google Ad Manager Guide
OVERVIEW Learn the best practices for incorporating Lightning Tag with Google Ad Manager, enabling you to push audiences, Panorama ID and Profiles IDs to Google.…
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Admin Services API
Overview: Services REST API The Lotame platform is primarily accessed through the user interface of our web application. Users can manage first party data, build audience segments,…
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Server to Server Technical Specs - Outbound from Spherical - Batch File Processing
OVERVIEW This article contains the technical specs for sending data out of the Spherical platform using supported file transfer mechanisms. AWS S3 Transfer Lotame supports delivering files to your…
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Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform
The unique parent/child account architecture in Lotame's platform allowed KPEX to keep each publisher's data separate in its own taxonomy while also combining it for one overall view of the total…
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Case Study: WRAL.com - Utilizing Audience Data to Increase Annual Spend from Advertiser
Large communications company partners with WRAL.com to target custom audiences and optimize campaign with real time insights, utilizing the Lotame Platform. WRAL.…
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Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting
AMP Agency leverages Lotame's Cross-Device Lotame Platform to effectively reach in-market consumers across devices. AMP Agency wanted to support a major Pet Care Brand with advanced audience…
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Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%
1XL is one of the largest News Media publishers in the United Kingdom comprised of a group of local news publishers across the country. Their goal is to create winning ad solutions to help sell the…
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Case Study: Publicis Media - Programmatic Trading Team Adopts a Data-First Approach to Consume Insight and Analytics
Publicis Media's Audience on Demand (UAE) is a programmatic trading solution working with Publicis Media agencies across the Middle East and North Africa to offer superior programmatic trading…
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Case Study: Greenlight Digital - Builds Custom Dashboards for Audience Insights
Greenlight's ingenious Data Science & Audience Insights team leveraged Lotame's APIs combined with a variety of free and opensource products to build custom dashboards they could share internally.…
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