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How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
- updated 8 mths ago
- 175
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Instructions for SSPs Adopting the Panorama ID in the Bidstream
SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
- updated 1 mth ago
- 38
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers
One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.…
- 8 mths ago
- 11
- Acquire New Customers
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
- updated 9 mths ago
- 39
- First-Party Data Scale / Identity
Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame
One of Mudah's QSR clients used Lotame's Audience Management solution to drive brand awareness and attract new customers by showcasing its gourmet restaurants across Mudah properties.…
- updated 9 mths ago
- 26
- Acquire New Customers
Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model
One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience…
- updated 9 mths ago
- 62
- Data Enrichment for Prospecting
Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Cartographer Identity Graph
Through Lotame's Audience Management solution, creative media agency Empower turned on Cartographer Identity Graph for retail clients to increase freshness,…
- updated 9 mths ago
- 50
- 1st Party Data Scale / Identity
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph,…
- updated 9 mths ago
- 46
- First-Party Data Scale / Identity
Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands
This India-based agency and its healthcare client believe advertising can save lives by using Lotame's Data Marketplace to reach precisely the right audience with a life-changing message.…
- updated 11 mths ago
- 27
- 1
- Data Enrichment to Increase Scale
Case Study: Global Bank Uses Lotame Private Data Exchange (PDX) to Scale First-party Data and Reach New Audiences
One of the world’s largest and most influential banks, headquartered in Asia, used Lotame's Data Marketplace solution to drive qualified leads for its credit card in the India market.…
- updated 11 mths ago
- 20
- Data Enrichment for Prospecting
Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads
The bank used Lotame's Audience Management solution to drive qualified leads for its credit card in the Malaysian market. The client saw a spike in online shopping during the global pandemic,…
- updated 11 mths ago
- 17
- Data Enrichment for Prospecting
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
- updated 11 mths ago
- 65
- First-Party Data Scale / Identity
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
- updated 11 mths ago
- 693
- Data Collection with Lightning Tag
Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
- updated 11 mths ago
- 3,605
- Data Collection with Lightning Tag
User Consent Guide
Passing Consent Signals Into Lotame For clients that utilize Lotame's Consent Management tools, consent signals can be passed directly into Lightning Tag.…
- updated 11 mths ago
- 1,044
- Data Collection with Lightning Tag
Google Ad Manager Guide
Overview This document has the best practice for integrating the Lotame Lightning Tag with Google Ad Manager (formerly known as DoubleClick for Publishers).…
- updated 11 mths ago
- 2,020
- Data Collection with Lightning Tag
Admin Services API
Overview: Services REST API The Lotame platform is primarily accessed through the user interface of our web application. Users can manage first party data, build audience segments,…
- updated 11 mths ago
- 1,117
- Administrative API
Server to Server Technical Specs - Outbound from Lotame - Batch File Processing
Supported File Transfer Mechanisms AWS S3 Transfer Lotame can deliver files to the client's AWS s3 bucket. Lotame requires the following to support this method. AWS Secret Key.…
- updated 1 mth ago
- 1,041
- 1
- Data Transfer Specifications
Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform
The unique parent/child account architecture in Lotame's platform allowed KPEX to keep each publisher's data separate in its own taxonomy while also combining it for one overall view of the total…
- updated 1 yr ago
- 40
- First-Party Data Scale / Identity
Case Study: WRAL.com - Utilizing Audience Data to Increase Annual Spend from Advertiser
Large communications company partners with WRAL.com to target custom audiences and optimize campaign with real time insights, utilizing the Lotame Platform. WRAL.…
- updated 1 yr ago
- 44
- Campaign Reporting or Optimization
Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting
AMP Agency leverages Lotame's Cross-Device Lotame Platform to effectively reach in-market consumers across devices. AMP Agency wanted to support a major Pet Care Brand with advanced audience…
- updated 1 yr ago
- 55
- Collect and Monetize First-Party Data
Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%
1XL is one of the largest News Media publishers in the United Kingdom comprised of a group of local news publishers across the country. Their goal is to create winning ad solutions to help sell the…
- updated 1 yr ago
- 42
- Monetize Inventory
Case Study: Publicis Media - Programmatic Trading Team Adopts a Data-First Approach to Consume Insight and Analytics
Publicis Media's Audience on Demand (UAE) is a programmatic trading solution working with Publicis Media agencies across the Middle East and North Africa to offer superior programmatic trading…
- updated 1 yr ago
- 38
- Campaign Reporting or Optimization
Case Study: Greenlight Digital - Builds Custom Dashboards for Audience Insights
Greenlight's ingenious Data Science & Audience Insights team leveraged Lotame's APIs combined with a variety of free and opensource products to build custom dashboards they could share internally.…
- updated 1 yr ago
- 54
- Analytics: Sales Enablement
Case Study : Singapore Press Holdings - Drives 10% Increase in Monthly Revenue Using Audience Management Platform for Audience Targeted Camp
Singapore Press Holdings wanted to leverages 1st- & 3rd-party data to maximise the marketing outcomes for their client in the digital media campaigns running on their own inventory.…
- updated 1 yr ago
- 40
- Acquire New Customers

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All topics

How to Build Prebid From Source to Include The Lotame Panorama User ID Module

Instructions for SSPs Adopting the Panorama ID in the Bidstream

Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers

Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit

Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame

Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model

Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Cartographer Identity Graph

Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit

Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands

Case Study: Global Bank Uses Lotame Private Data Exchange (PDX) to Scale First-party Data and Reach New Audiences

Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads

Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag

Post-Implementation Validation

Basic Lightning Tag Implementation

User Consent Guide

Google Ad Manager Guide

Admin Services API

Server to Server Technical Specs - Outbound from Lotame - Batch File Processing

Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform

Case Study: WRAL.com - Utilizing Audience Data to Increase Annual Spend from Advertiser

Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting

Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%

Case Study: Publicis Media - Programmatic Trading Team Adopts a Data-First Approach to Consume Insight and Analytics

Case Study: Greenlight Digital - Builds Custom Dashboards for Audience Insights

Case Study : Singapore Press Holdings - Drives 10% Increase in Monthly Revenue Using Audience Management Platform for Audience Targeted Camp

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